Meta Introduces New AI Feature for Instagram Users

Mark Zuckerberg-led company Meta has announced the launch of a new AI feature for Instagram users in the United States. This innovative feature enables users to create AI versions of themselves on Instagram or on the web using a new tool called AI Studio, as reported by Presstonight.

The update is particularly designed for creators and business owners, allowing their AI profiles to interact with followers on their behalf. These AI profiles can respond and react with different emojis to comments and direct messages (DMs) on the user’s account.

Creators can customize their AI based on their Instagram content, topics to avoid, and links to share. They can also control features like auto-replies from their AI and specify which accounts the AI is permitted to interact with.

AI Studio builds on the concepts of Character.AI and Replika, allowing users to develop new characters that can be utilized in other Meta applications.

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